What is Behavior Design?
The problem is: People try to change and they fail. No matter the ambition—making lasting, positive behavior change can be incredibly difficult. You can pick up an unhealthy habit very easily, but creating healthy behaviors is another deal entirely. Ever since I dropped out of University in 2009 to run my first tech startup I have been trying to change and grow as a person. At the heart of any personal or organization change is human behavior. I have experienced the challenge of creating lasting behavior change countless times. I can think back to many ambitions and all