Personas Are Dead. Long Live The Heroes!

The Problem of Personas Personas are dead. They are lifeless pages hanging on a wall, screaming out to designers and stakeholders alike: "Design for real people! (like me?)." But as we look at the mugshots of the personas we construct, we battle against the knowledge that this isn't a real person. It doesn't matter how much research went into the personas, or how well the content is written. Even when a fantastic visual design is applied, personas still feel like motionless pieces of paper dangling from a wall. I thought I was the only one who viewed personas so critically,