My Migration From Digital Life

The substance of my decision churned in my stomach. I forced myself to rationalize the thoughts flooding into my mind, "I've just thrown away my digital career—turned down two dream opportunities with fantastic companies. What have I done?" I decided to write this post as a reflection for myself but also as a milestone for anyone else who might be struggling to find a fulfilling vocation and lifestyle amidst all the possibilities of this beautiful and broken world. Backstory About six months ago, I left a top UX Design agency in order to explore how I could help

Imagine The Story of a Syrian

If you can, suspend your disbelief and imagine for a moment. What it would feel like to have someone knock at your door? You open it. There is an Ak-47 pointed in your face. The person holding the gun gives you very clear orders: Join the IS, leave, or die. The headless bodies lying in the street behind the man speak louder than his words. You have three choices. Make it fast. Your life depends on it. Now imagine fleeing for your life. You're forced to embark on a treacherous journey without much preparation at all. Across sea and desert,

Hero's Journey UX Workshop: Part II

Introduction This post describes the second and final part of the Hero's Journey Workshop. Hero's Journey UX Workshop: Part I details the first part of the workshop, and my post Personas Are Dead. Long Live The Heroes describes the premise behind these activities. Outline Module III: Identifying Opportunities Module IV: Analyzing Opportunities & Designing Value Propositions Task I: Analyzing Outputs Task II: Designing Value Propositions Task III: Presenting Value Propositions Purpose The purpose of Part I is: To create shared understanding amongst the project team about the people they want to help. The purpose of Part II (described in the

Hero's Journey UX Workshop: Part I

Introduction The Hero's Journey is a two-part workshop that guides project stakeholders and team members through identifying solutions that solve real problems for real people. The goal is to use empathy as a guide to collaboratively define and solve problems. Story is simply a tool we use to evoke empathy and insight in the process. Outline Module I: Emerging With The Hero Task I: Hero Characteristics Task I: Fleshing Out The Heroes Module II: Plotting The Journey Purpose The purpose of Part I is: To create shared understanding amongst the project team about the people they want to help. The

Personas Are Dead. Long Live The Heroes!

The Problem of Personas Personas are dead. They are lifeless pages hanging on a wall, screaming out to designers and stakeholders alike: "Design for real people! (like me?)." But as we look at the mugshots of the personas we construct, we battle against the knowledge that this isn't a real person. It doesn't matter how much research went into the personas, or how well the content is written. Even when a fantastic visual design is applied, personas still feel like motionless pieces of paper dangling from a wall. I thought I was the only one who viewed personas so critically,