Hero's Journey UX Workshop: Part II

Introduction This post describes the second and final part of the Hero's Journey Workshop. Hero's Journey UX Workshop: Part I details the first part of the workshop, and my post Personas Are Dead. Long Live The Heroes describes the premise behind these activities. Outline Module III: Identifying Opportunities Module IV: Analyzing Opportunities & Designing Value Propositions Task I: Analyzing Outputs Task II: Designing Value Propositions Task III: Presenting Value Propositions Purpose The purpose of Part I is: To create shared understanding amongst the project team about the people they want to help. The purpose of Part II (described in the