Hero's Journey UX Workshop: Part II

Introduction This post describes the second and final part of the Hero's Journey Workshop. Hero's Journey UX Workshop: Part I details the first part of the workshop, and my post Personas Are Dead. Long Live The Heroes describes the premise behind these activities. Outline Module III: Identifying Opportunities Module IV: Analyzing Opportunities & Designing Value Propositions Task I: Analyzing Outputs Task II: Designing Value Propositions Task III: Presenting Value Propositions Purpose The purpose of Part I is: To create shared understanding amongst the project team about the people they want to help. The purpose of Part II (described in the

Hero's Journey UX Workshop: Part I

Introduction The Hero's Journey is a two-part workshop that guides project stakeholders and team members through identifying solutions that solve real problems for real people. The goal is to use empathy as a guide to collaboratively define and solve problems. Story is simply a tool we use to evoke empathy and insight in the process. Outline Module I: Emerging With The Hero Task I: Hero Characteristics Task I: Fleshing Out The Heroes Module II: Plotting The Journey Purpose The purpose of Part I is: To create shared understanding amongst the project team about the people they want to help. The

Personas Are Dead. Long Live The Heroes!

The Problem of Personas Personas are dead. They are lifeless pages hanging on a wall, screaming out to designers and stakeholders alike: "Design for real people! (like me?)." But as we look at the mugshots of the personas we construct, we battle against the knowledge that this isn't a real person. It doesn't matter how much research went into the personas, or how well the content is written. Even when a fantastic visual design is applied, personas still feel like motionless pieces of paper dangling from a wall. I thought I was the only one who viewed personas so critically,